Were they motivated to read it in the first place?
Consider these methods to incite additional engagement in your audience
If you’re like most businesses, you’ve probably created a white paper or two (or ten) in an attempt to generate leads and close sales. And if you’re like most businesses, you’ve probably also rarely promoted those white papers in a socially engaging way or considered the peer network of your sales team. Here are some ways to get better engagement.
Promote your white paper in a socially engaging way.
If you’re looking for a way to increase the reach of your white paper and get more people to read it, then you need to start leveraging the social networks of your sales team. By utilizing the connections and followers of your sales team members, you can rapidly expand the reach of your white paper and get more people engaging with your brand. Here’s how to do it.
- Make sure that each member of your sales team has a link to the white paper in their LinkedIn profile.
- Encourage them to post about the white paper on LinkedIn, using relevant hashtags and tagging @yourbrand in their posts.
- Get your sales team members to tweet about the white paper too!
By following these simple steps, you can start leveraging the social networks of your sales team to promote your white paper in a much more effective way. Not only will you be able to reach a larger audience, but you’ll also be able to get more people engaging with your brand.
Leverage the peer network of your sales team to get through to the right people.
If you’re like most sales managers, you’re always on the lookout for new ways to get your white paper in front of potential customers. And what better way to do that than by encouraging your sales team to post to their personal LinkedIn networks? That way, when potential customers search for your white paper, they’ll be able to see who in their network is connected to your company and possibly give them a little nudge to check it out. Here are just a few of the benefits of having your sales team post about your white paper on their personal LinkedIn networks.
More Trustworthy: When potential customers see that your white paper has been posted by someone in their network, they’ll be more likely to trust it and give it a read and they’ll be more likely to engage with it and possibly even share it with their own networks.
More qualified leads: Prospects within their network are more likely to be qualified leads who are actually interested in what you have to say.
Improved brand reputation: All of the above factors can lead to improved brand reputation, which is invaluable for any business.
As a sales manager, it’s important to always be on the lookout for new ways to get your white paper in front of potential customers. Encouraging your sales team to post about your white paper on the personal network is a great way to do that. Not only will you increase the visibility of your white paper it will also improve the salesperson’s visibility. This also will foster a sense of trust and transparency with potential customers and improve customer relationships overall. The results can lead to increased leads, conversions, and ROI for your business.
Use the white paper itself as an example of thought leadership.
If you want your company to be seen as a thought leader in your industry, then you need to start thinking outside the box. One way to do this is by using the white paper itself as an example of thought leadership. You can turn an ordinary white paper into a powerful marketing tool that will help establish your company and members of your sales team as thought leaders in your field.
The bottom line is that if you want to generate leads and close sales, you need to be promoting your white paper in a socially engaging way and considering the peer network of your sales team. There’s simply no other way to reach as many potential customers and clients.
As any salesperson knows, time is money. So when you’re trying to promote a white paper, you need to make it as easy as possible for busy salespeople to post about it quickly. That means creating a catchy headline and eye-catching visuals and making sure the text is easy to scan. It also means using social media platforms that are popular with salespeople, such as LinkedIn and Twitter. The Vsbl platform was specifically designed to enable your marketing team to generate easy-to-share white paper posts that your sales team will appreciate. They can post quickly and easily from their mobile devices to increase the visibility of your white paper and generate high-quality leads as mentioned above.