Imagine you’re gearing up your team for a deep dive into social selling. Where should you start?
First up, personal branding boot camp
This isn’t about fancy logos or slogans—it’s about showing off what makes each team member stand out. Get them to flaunt their expertise on platforms like LinkedIn. From killer headlines to eye-catching summaries, it’s all about creating a memorable first impression.
Now, on to LinkedIn—the holy grail of selling with social media. For most of the team, it’s probably time for a makeover.
Think SEO meets storytelling. Keywords in all the right places, backed up by engaging content that screams “I know my stuff.” Oh, and don’t forget the multimedia—videos, articles, you name it. Show, don’t just tell.
After profile optimization, it’s content creation time. Forget those snooze-worthy workshops. Your team needs to be pumping out content that stops the scroll. We’re talking stories that hook, videos that inspire, and posts that spark conversations. It’s not about shouting into the void—it’s about starting a dialogue that keeps prospects coming back for more.
Networking isn’t just about racking up connections but building relationships
Teach your team to be social butterflies online. Whether joining industry groups, hopping into discussions, or sending personalized messages, it’s all about making meaningful connections that lead to sales.
Social selling tools can be a game-changer in social selling, but only if you know how to use them. From LinkedIn Sales Navigator to Vsbl as a social selling platform, ensure your team gets the most bang for their buck. It’s not about having every tool under the sun but mastering the ones that drive results.
Consistent posting is KEY. No more ghosting your audience for weeks on end. Your team needs to show up regularly, share valuable content, and stay top of mind for prospects. Whether it’s daily posts or weekly updates, consistency breeds trust and keeps your team on the radar.
Storytelling isn’t just for bedtime—it’s a sales superpower
Show your team how to weave stories into their pitches and presentations. Whether it’s a case study proving your product works or a personal anecdote that humanizes your brand, stories stick in people’s minds.
Metrics matter. No more flying blind. Train your team to track key metrics like engagement, reach, and conversion rates. Use this data to fine-tune your strategy, double down on what’s working, and ditch what’s not.
Social selling on LinkedIn shouldn’t be a silo—it should be part of your overall sales strategy. Make sure your team is integrating social selling tactics into every stage of the process. From prospecting to closing deals, social media selling should be woven into the fabric of your sales pipeline.
Lastly, B2B social selling is about more than one-and-done deals
It’s an INVESTMENT, an ongoing process that requires constant tweaking and tuning. Encourage your team to regularly review their tactics, experiment with new approaches, and stay ahead of the curve.
So there you have it—a short yet practical playbook by Vsbl for building a top-tier social selling team. From personal branding to content creation, networking to tool mastery, it’s all about rolling up your sleeves and getting to business.
No BS, just results. Now, let’s get selling!
