The Importance of Posting Frequency

As social media strategists, we often encounter articles about “How Often Businesses Should Post to Social Media.” Posting frequency is undeniably important since the freshness and recency of content are crucial. Metrics such as “likes” and “shares” also receive a lot of attention and we recognize their value.

Leveraging Your Team Members

However, there is some “low-hanging fruit” that is often overlooked: leveraging your team members, who are the biggest advocates for your company, on social media. Are your team members equipped to post about your product or service, on-brand, and frequently enough to make an impact?

The Power of Your Team’s Connections

Consider this: Your team members, especially the sales team, already have curated direct connections with many people in your business space, including prospects, customers, competitors, and thought leaders. These important contacts may not be “following” your company, so they might not see any of the company-level posts you make.

The Limitations of “Sharing” Company Posts

While your team members can “Share” company-level posts, those posts often feel one-dimensional, inauthentic, and uninspiring.

Challenges Faced by Team Members

There are several reasons why your team members don’t take their posts to the next level:

  1. They lack the right tools.
  2. It’s time-consuming to create posts that are on-brand and on-message.
  3. They struggle to put together appealing posts with visual content.
  4. They are busy, and everything else seems to be a higher priority.

Addressing the Challenges

Tools and Complexity

There are tools available, but they are typically cumbersome, complicated to set up, and expensive.

Creating On-Brand Posts

Without the right tools, team members need to grab assets like your logo and an on-brand background image, distill messages from current campaigns, know which landing pages to send people to, and more.

Time Constraints

Team members are busy, but the real issue is that posting is HARD.

Introducing Vsbl

For all these reasons, we created Vsbl: a tool that allows your team members to post to their personal social media accounts in five easy steps in under one minute.

Features of Vsbl

Each post is on-brand and on-message. The Vsbl admin sets up each promotion with visually appealing background images and multiple message options for the user to choose from. The system overlays the image with the chosen message in your on-brand font style, adds your logo, and the link to the landing page of your choice automatically, packaging everything up so the user can finalize the post quickly and easily.

Easy Administration

The administration of Vsbl is almost as easy as posting. It follows a paint-by-numbers approach that will not take much of your valuable time. Vsbl is designed to complement your current campaigns easily. You have already developed the imagery, branding, and messaging, and Vsbl allows you to reuse and leverage these assets to reach potential new audiences quickly.

Conclusion

On-brand, visually appealing posts with nuanced messaging in under one minute? That’s Vsbl.