Imagine having a tool that not only helps your clients excel but also positions you as a trusted resource in their professional growth. RSS feeds offer an easy way to deliver tailored, high-value content, and they become even more impactful when built around a well-defined client persona—a detailed profile that reflects their unique challenges, priorities, and industry focus.

For instance, if your client works in accounting, their persona might emphasize precision, efficiency, and staying updated on industry developments. With this in mind, you can recommend practical steps to set up an RSS feed tailored to their needs. This curated feed could deliver relevant content from trusted sources, helping them stay informed and perform more effectively. By prescribing the steps to create such a tool, you position yourself as a resourceful partner who understands their priorities.

By offering personalized guidance through a persona-driven approach, you show that you care about their success, building trust and establishing yourself as a valuable ally in their professional journey.

Why RSS Feeds Are a Game-Changer for Client Engagement

With a solid understanding of your client’s persona in hand (accounting manager), you can now focus on how RSS feeds deliver practical value for both your clients and your sales efforts. Let’s dive into how these feeds can help your clients stay informed, save time, and position themselves as leaders in their field.

As an accounting manager, staying informed and maintaining efficiency aren’t just part of the job—they’re the foundation of success. This role demands keeping up with evolving regulations, tax compliance updates, and strategies to streamline operations, all while managing day-to-day responsibilities. To meet these demands, having the right tools is essential.

RSS feeds offer a simple yet powerful way to access curated content tailored to these needs. By delivering timely updates on tax laws, financial reporting standards, and operational best practices, an RSS feed saves valuable time and ensures access to insights that matter most.

Sharing these insights with a team or professional network not only highlights expertise but also positions the accounting manager as a thought leader in their field. Whether it’s keeping colleagues informed or providing value to clients, an RSS feed enables them to maintain their edge and build their professional reputation. It’s a straightforward and impactful way to stay ahead, strengthen leadership, and excel in this challenging role.

How to Get Started: 3 Steps for Sales Managers

Step 1: Establish Your Keywords Using ChatGPT

Let’s start by defining your focus areas and generating keywords.  ChatGPT is a highly effective resource and can help ensure that your RSS feed targets the most relevant topics.  Combined that with what you’ve learned from your client and your’e really cooking with gas!

So, in this scenario, you’ve recently met with your client and they’ve expressed the importance of compliance & regulation to their industry.   With this in mind, below is an example of how ChatGPT can help generate keyword ideas tailored to their industry’s needs:

💡 Tip: Save your keyword list for the next step.

Step 2: Set Up Your RSS Feed

Once you’ve established your keywords, it’s time to put them into action by creating your RSS feed with tools such as Innoreader or Feedly, which we’ll use for demonstration purposes moving forward.  This step connects you to relevant articles, blogs, and industry updates that match your focus.

How to Set Up Your Feed:

Search for Content Sources:

    • Use the keywords generated in Step 1 to search within Feedly.
    • Note: Feedly’s AI feature set allows you to use a variety of keywords & phrase combinations to better optimize your feed.

Adjust Resource Settings:

    • Use Feedly’s filters to refine your feed:
      • Include More Resources: Broaden your scope by adding similar or related sources.
      • Limit Resources: Exclude sources that are too general or irrelevant to your needs.
    • Example: Feedly allows you to search for keywords within the Title of the article only or within the Title & Content, the later of which will provide more resources but might be too broad depending on the search.  Play around with these type of settings to get a gauge for your results.

Organize by Categories:

    • Group sources by topics such as “Audit Updates,” “Regulatory News,” or “Tax Compliance” for easy navigation.

💡 Tip: Ensure your feed includes a mix of global sources (e.g., SEC.gov, IRS updates) and niche blogs to cover all angles.

Step 3: Monitor, Refine & Optimize

Keep your feed relevant and valuable over time by doing the following:

  1. Monitor Content Quality:
    • Review your feed regularly to ensure it aligns with your needs. Remove irrelevant or low-value sources.
  2. Refine Keywords:
    • Use ChatGPT to generate updated keywords based on new trends or challenges in compliance.
  3. Set Notifications:
    • Enable FEEDLY alerts for high-priority topics or sources to stay ahead of critical updates.

💡 Tip: Dedicate time weekly to skim your feed and bookmark important articles for reference.

Bonus Tip: Leverage Your Feed for Professional Development

Your RSS feed isn’t just a tool for sharing insights with your clients—it’s also a powerful resource for keeping yourself informed about the latest advancements across various fields. Use it to stay ahead of emerging trends, expand your knowledge, and establish yourself as a trusted authority in your area of expertise.

Conclusion: Stay Visible and Informed

As an accounting manager, setting up an RSS feed ensures you’re always equipped with relevant, high-impact content. By consistently sharing insights that address common challenges like compliance, error prevention, and efficiency, you solidify your role as a go-to expert in your field.

Want to take it even further?  We can help!

Vsbl makes it easy to manage your content pipeline and maintain a professional online presence. With tools for organizing, sharing, and customizing content, Vsbl eliminates the stress of content curation while helping you engage your audience.

Ready to streamline your client engagement and boost your credibility? Explore how Vsbl makes it effortless to share curated, high-value content. Learn more today!