If you’re looking for an easy, cost-effective way of boosting sales team visibility on social channels, building an RSS feed could be the perfect solution. In fact, an RSS feed pulls fresh content directly from top sources, so your team will always have a steady flow of relevant articles and insights at their fingertips. As a result, your team can consistently share valuable content, reinforcing their expertise and credibility—without endless scrolling or guesswork. This eliminates the need to search for new articles and helps you stay focused on sharing valuable insights.

Surprisingly, setting up an RSS feed is simpler than you might think. To begin with, the key to success lies in keyword configuration and source management. First, identify a few strategic keywords that are relevant to your target persona’s industry, business challenges, and interests.

For example, if your company offers accounting software to small businesses, and your target persona is an accounting manager, use these elements as inspiration: (Note: I don’t sell to accounting managers, so these examples are for inspiration!)

PERSONA: ACCOUNTING MANAGER

Key Challenges:

  1. Error Prevention: Minimizing data entry errors and ensuring accuracy in financial reporting.
  2. Compliance and Regulatory Updates: Staying current with accounting regulations and tax law changes.
  3. Data Security: Ensuring financial data privacy and protection against security breaches.

Now, here’s how to get started in 3 easy steps:

  1. Choose an RSS tool, like Feedly or Inoreader, and create an account
  2. Configure your feed by adding keywords, industry sources, and hashtags that matter to your prospects
  3. Review the feed regularly and pick out articles to share
How to setup an RSS Feed to boost sales team visibility

Additionally, set up a scheduler, like Buffer, to automate posts. However, be cautious—poorly managed RSS feeds can pull in content that might match keywords but doesn’t fit your target audience’s needs.

With this setup, your sales team will have a time-saving content pipeline that keeps them engaged and on-brand—all with minimal effort. Therefore, let’s dive deeper into each step to help you get fully set up.

Conclusion:

Your RSS feed is now set up! Whenever you need a post that resonates with your target persona’s challenges, simply check the feed. Spend a few minutes each week browsing new content and selecting articles that address key issues, such as compliance and data security. Over time, keep refining your feed by adjusting keywords and removing low-value sources. In addition, organizing by topics—such as “Error Prevention,” “Compliance Tips,” and “Data Security”—lets you skim and share quickly. Ultimately, your team’s social presence will stay impactful and relevant.

Want to super charge your team’s posting frequency? We can help!

Vsbl takes social selling to a new level. Empower your team with on-demand, branded content that’s easy to share and impactful. With Vsbl’s platform, your social channels stay active and aligned with your brand. Featuring customizable libraries, scheduling tools, and pre-approved content from curated RSS feeds, Vsbl eliminates the need for endless scrolling and guessing. It’s all about meaningful engagement, effortlessly managed.